News release - 12-4-17

Superintendent Outstanding Communicator 2017-2018
Manatee County Superintendent of Schools Dr. Diana Greene (center) accepts SUNSPRA’s 2017 Outstanding Superintendent Communicator Award recently in Tampa. Standing with Greene are SUNSPRA President Kevin Christian, APR, CPRC, and Blackboard’s Tina McMechen.

Superintendent Dr. Diana Greene of Manatee County Public Schools is this year’s “Outstanding Superintendent Communicator,” an honor handed out by the Sunshine State School Public Relations Association (SUNSPRA). A surprised Greene accepted the award in Tampa Thursday at the 72nd Annual Joint Conference of the Florida School Boards Association.

Her colleagues describe Dr. Greene as a modern-day superintendent who understands, appreciates and clearly demonstrates the importance of communications as a daily part of her job. As proof, she requires a year-round strategic communications plan tied directly to the district’s strategic plan.

Greene dedicates more than $300,000 to the Communications Office, places her director of communications on cabinet and leadership teams, and requires that director to report directly to her. The resulting advice and consultation significantly influence district-wide decisions.

Greene serves as the primary spokesperson for her district with the media, community groups and business partners, and empowers principals and district leaders to do the same with director approval.

Greene launched and supports two major communication initiatives – the “ManaTeach” video series and #WeManatee social media campaign -- to build trust and overcome false impressions.

She led the information campaign resulting in voters approving a half-penny sales tax for 15 years worth $450 million. And now, she’s on a quest to convince voters to approve a one mill increase in property taxes just a few months from now.

Known for her positive nature and engaging personality, Greene operates using five “Cs” – Calmness, Consistency, Civility, Confidence, and Community. Her success so far has even convinced her school board to extend her contract three years into the future.

Dr. Diana Greene grew up with a military father and lived all over the country. She graduated from high school and returned to Marion County as a teacher, quickly climbing the ladder to become the deputy superintendent of the entire district. She has led the School District of Manatee County since 2015.

A committee of judges Accredited in Public Relations (APR) and Certified Public Relations Counselors (CPRC) scored this year’s entries. Judges included Allison Campbell (A&A Campbell Group), Toni James (Toni James & Associates), and Ginger Broslat (Ginger Broslat Communications).


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