SunSPRA

SUNSPRA Annual Conference 25/26

SUNSPRA Conference

April 29 – May 1, 2026 | Hyatt House Naples

Join us in sunny Naples, Florida, for the SUNSPRA 2026 Conference, where school communicators from across the state will come together to learn, share, and connect.

This year’s theme, The Ripple Effect: Expanding Communications, explores how the ever‑evolving K–12 education landscape is reshaping the way we think about, plan, and deliver school communications. From emerging challenges to innovative marketing strategies, sessions will focus on expanding reach, influence, and impact across school districts of all sizes.

Designed for communications professionals at every level and across a variety of roles, the SUNSPRA Conference delivers high‑quality, practical professional learning. Thanks to our generous sponsors, conference registration for SUNSPRA members is just $99—and includes meals*.

Registration is now open – Register Here

For planning purposes, here are the registration and hotel rates for the conference:

Conference Registration (SUNSPRA Members): $99
Hotel Rate: $129 per night — a savings of $75 per night for the first 50 registrants (regular rate: $204).

Hotel Accommodations

After registering for the conference, you will receive a confirmation email with a link to reserve your room at the Hyatt House Naples.

Conference Hotel Rate: $129 per night for the first 50 registrants. A savings of $75 per night (regular rate: $204)

Thank You to Our Sponsors

The SUNSPRA Conference would not be possible without the continued support of our partners:
Premier Presenting Sponsor: ParentSquare, whose generous support has strengthened SUNSPRA for the past three years.

Diamond Sponsor: Apptegy, for underwriting a portion of hotel costs to help offset attendee travel expenses.

Platinum Sponsor: welcome to PowerSchool for partnering with SUNSPRA as a year-round sponsor.

Gold Sponsors: Finalsite, TeacherLists, and FX Design Group will all be represented at the Conference.

Bronze Sponsors: Peachjar, School Revenue Partners, and Great Schools will be there too.

We are grateful for their commitment to advancing excellence in school public relations and communications.

*Meals include: Wednesday, dinner**; Thursday, breakfast, lunch, hors d’oeuvres and cocktails; Friday, breakfast.

**Wednesday's evening meal is a sunset dinner cruise aboard the Naples Princess.

For questions or inquiries, please contact sunsprafl@gmail.com.

AT-A-GLANCE AGENDA

Wednesday, April 29, 2026 (Conference begins at 1 p.m.)

Registration	12 – 4 p.m.
Opening Keynote	1 – 2 p.m.
Conference Sessions	2 – 4:30 p.m.
Sunset Cruise and Dinner Meet in the lobby at 5:45 p.m. to walk across the street for cruise boarding.	6:30 – 8:30 p.m.

Thursday, April 30, 2026

Registration	8 a.m. – 12 p.m.
Breakfast Sponsored by Finalsite	8 – 8:30 a.m.
Keynote	8:30 – 9:30 a.m.
Conference Sessions	9:30 – 11 a.m.
Fire Break Take this time to respond to emails, make phone calls, and put out fires.	11 a.m. – 12 p.m.
Lunch and SUNSPRA Awards Sponsored by ParentSquare	12 – 1:30 p.m.
Conference Sessions	1:45 – 4:30 p.m.
Networking Social Sponsored by Apptegy Heavy hors d’oeuvres and cocktails	5 – 6:30 p.m.
Special Session: Naples Pier Conversation SUNSPRA will coordinate transportation to Naples Pier, which is being rebuilt after Hurricane Ian's destruction. We will welcome a City of Naples representative to speak to the group about the Naples Pier project.	6:30 – 8 p.m.

Friday, May 1, 2026 (Conference ends at 11 a.m.)

Breakfast Sponsored by FX Design Group	8 – 8:30 a.m.
Closing Keynote	8:30 – 9:30 a.m.
Spark Sessions	9:30 – 11 a.m.

Conferences

Downloadable Agenda